The ITE HCMC 2016 is endorsed by the Ministry of Culture, Sports & Tourism of Vietnam as well as the People’s Committee of Ho Chi Minh City, and supported by the Ministry of Tourism of Cambodia; the Ministry of Information, Culture and Tourism of the Laos People’s Democratic Republic; the Ministry of Hotels and Tourism of Myanmar; and the Ministry of Tourism and Sports of Kingdom of Thailand.
The ITE HCMC 2016 is organised by the Vietnam National Administration of Tourism; Ho Chi Minh City Department of Tourism; VINEXAD – Vietnam Trade Fair and Advertising Company and Informa Exhibitions.
Shining the spotlight on the extraordinary MTAA
The expo also takes place the Mekong Tourism Alliance Awards (MTAA), which honors the excellent services in the tourism and hospitality industry in the Mekong region including Cambodia, Laos, Myanmar, Thailand and Vietnam. It will be held at GEM Center in Ho Chi Minh City on September 7, 2016.
Proudly supported by the countries’ respective tourism ministries, the MTAA, now in its 8th year, has eight prestigious award categories named as “The Best Airline of the Year”; “The Best Outbound Travel Operator of the Year”; “The Best Inbound Travel Operator of the Year”; “The Best Five-star Hotel of the Year” and “The Best Resort of the Year”.
Three New Award Categories
To catch current trends in tourism and its promotion, three new categories introduced this year are “The Best Tourism Website of the Year”; “The Best Festival of the Year” and “The Broadcast Excellence Award for Destination Promotion”.
Mr. Jack Wei, General Manager of Informa Exhibitions and co-organiser of the ITE HCMC and MTAA, added: “We are very excited about the three new award categories in the MTAA this year as it is a reflection of the changing times, for instance, in how travellers research for their itinerary with the item “The Best Tourism Website of the Year Award.”
We also added the Broadcast Excellence Award for Destination Promotion in response to the prevalence of travel videos as well as the Best Festival of the Year as tourism boards become more aware of the role that festivals play in attracting travellers who want a more immersive experience.”
The ACMECS Responsible Tourism Forum
Another highlight is the ACMECS Responsible Tourism Forum on September 7 organised by the Ministry of Culture, Sports and Tourism of Vietnam in collaboration with the People's Committee of Ho Chi Minh City.
ACMECS refers to the Ayeyawady-Chao Phraya-Mekong Economic Cooperation Strategy, a political, economic and cultural organisation whose members include Cambodia, Laos, Myanmar, Thailand and Vietnam.
The Forum aims to further promote the development of ACMECS as well as to confirm the role, status and accountability of the tourism industry to the environment, community, society and the region.
The event is honored to receive the participation of the Tourism Ministers of the ACMECS countries, other ASEAN countries, representatives from the United Nations World Tourism Organization (UNWTO) and the Pacific Asia Travel Association (PATA).
Apart from buyer-seller meetings and business matching services, there will also be tourism seminars on the following topics:
· Ho Chi Minh City, the Next Hotspot of the MICE Tourism in ASEAN;
· Dialogue on Tourism Development Cooperation Between Vietnam and EAEU;
· Seminar on North American Outbound Travel Market to Vietnam;
· Effective Connecting with Travel Bloggers and Destination Marketing Through New Digital Platforms;
· Australian and New Zealand Outbound Travel Market to Vietnam.
Exhibitors & Hosted Guests
Exhibitors include airlines, hotels and resorts, tour companies and travel representatives from countries such as Cambodia, Germany, India, Indonesia, Japan, Korea, Laos, Malaysia, Myanmar, Netherlands, the Philippines, Russia, Singapore, Taiwan, Thailand, Turkey, United Arab Emirates, Vietnam and so on.
Participants from Vietnam are the provinces: An Giang, Ba Ria – Vung Tau, Bac Lieu, Ben Tre, Binh Dinh, Binh Thuan, Ca Mau, Can Tho, Da Nang, Dak Lak, Dong Thap, Gia Lai, Ha Noi, Ha Giang, Hai Phong, Hau Giang, Khanh Hoa, Kien Giang, Lam Dong, Long An, Ninh Binh, Quang Nam, Quang Ninh, Tien Giang, Thanh Hoa, Thua Thien Hue, Tien Giang, Tra Vinh, and Vinh Long, and Ho Chi Minh City.
Expected trade visitors are 200 international hosted buyers from countries such as Australia, Austria, China, Czech, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Korea, Lithuania, Luxembourg, Malaysia, Monaco, Netherlands, the Philippines, Poland, Russia, Singapore, Slovakia, South Africa, Spain, Turkey, the UAE, the UK, Ukraine and the US. There will also be a total of 100 regional buyers from Cambodia, Laos, Myanmar, Thailand and Vietnam.
The hosted media joining the expo with their hosted buyers are prominent international lifestyle and trade print media, digital media, TV broadcast crews and travel bloggers.
A More Vibrant Tourism To Come
Ms. Anh Hoa, Deputy Director of Ho Chi Minh City Department of Tourism and Deputy Head of ITE HCMC Organization Committee, said: “There will be 15% more sellers and buyers at the ITE HCMC this, which is a sign of a much greater and more vibrant tourism for countries in the Mekong region in the near future.
We are expected to host over 30,000 international and local trade buyers, travel professionals, and public visitors, and a group of very popular international bloggers for the first time. We believe the expo and their travel experience in Ho Chi Minh City will let them memorize our beautiful scenery and diverse attractions.”
Travel Fun Fair Day
On the last day of the expo, September 10, the Travel Fun Fair Day opens to the public and all visitors who may get lots of special promotions on air tickets and travel packages as well as games and contests with attractive prizes such as a mobile phone, air tickets, hotels vouchers and many more.