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HCMC Department of Tourism - To increase the quantity of Vietnamese tourists to Korea, the Korea Tourism Organization (KTO) has some strong marketing strategies for the rest of this year. The KTO in collaboration with its local Vietnamese travel partners is all geared to introduce new tour products at the on-going Ho Chi Minh City International Travel Expo 2016 (ITE HCMC 2016). Mr. Jung Chang Wook, Director of the Korea Tourism Organization in Vietnam, said that the KTO is focused on promoting unique and high quality products in good service such as skiing, the winter sport in Korea. Mr. Jung will officially make these announcements on the 9th of September at the ITE.



Mr. Jung Chang Wook, Director of the Korea Tourism Organization in Vietnam.


     It is no secret that the Vietnamese love Korean culture right from the TV dramas and pop music to fashion styles. This, in turn, has increased the travel demand of Vietnamese to Korea. “Vietnamese tourists come to Korea to see the beautiful scenery from the movies with their own eyes as well as attend K-pop concerts in person. They also enjoy traditional Korean dishes.”, clarified Mr. Jung.

     “Consequently, we are trying to introduce not only the natural beauty of Korea but also many other tourism services to Vietnam's market such as tours combining beauty and health care, tours for workshops and conferences, tours experiencing the Hallyu wave and so on.”, he said.

     The KTO Director hoped that by participating in the ITE HCMC 2016, his organization would not only provide co-participants from Korea with the opportunity to interact, work and seek the possibility of cooperation with Vietnamese buyers but also bring images of Korea closer to outbound tourists in Ho Chi Minh City. 

     Mr. Jung also stated that by focusing on niche markets, the KTO would serve the growing needs of Vietnamese outbound travelers booking special theme-oriented tours. “Several tour products that specialize on beauty and healthy, honeymoon, weddings, biking and self-drive caravans will be widely introduced. Beginning with small groups, more and more Vietnam travelers will be choosing better quality products with their unique properties for their own trips.”, he concluded.


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