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THE OPENING CEREMONY OF THE 12th INTERNATIONAL TRAVEL EXPO IN HO CHI MINH CITY – ITE HCMC 2016: “THE SONG OF THE SOUTH”

HCMC Department of Toursim - The Opening Ceremony of the 12th International Travel Expo in Ho Chi Minh City - ITE HCMC 2016 with the theme “The Song of the South” was solemnly held at GEM Center in District 1 On the evening of the 7th of September in 2016.

 


In recent years, the promotion of the image “Five Countries - One Destination” has been considered as the important target of tourism industry of Cambodia, Laos, Myanmar, Thailand and Vietnam. The favorable geographic location along with the similarities in nature – history – culture is the foundation for these countries to build mutual trust on a potential and sustainable tourism linkage in the region.

Journeys connecting 5 destinations in the Mekong sub-region (Cambodia, Laos, Myanmar, Thailand and Vietnam) are likely to create fantastic and unforgettable experiences, from which most of the natural and cultural values were arisen, nurtured and developed within the long-standing and solid friendships.

This year, the Expo has welcomed the participation of 289 International Travel Agencies, Press Agencies and Travel Magazines from 30 countries together with 250 tourism businesses from Vietnam and other countries.

In solemn and jubilant atmosphere of the ceremony, the Organization Committee presented the Mekong Tourism Alliance Awards - MTAA with 8 items. MTAA was created to recognize and honor the outstanding achievements in tourism development of Mekong sub-region, encourage organizations and agencies to promote tourism, stimulate tourism enterprises to further improve the quality of services, which contributes positively to tourism brand development of Vietnam, Cambodia, Laos, Myanmar and Thailand.

This is a significant event making an opportunity for Vietnam to promote the landscape and the culture with national identity to international friends. Thanks to the natural landscape diversity and the various cultures of different regions, tourists to Vietnam will not only be lured by the beautiful scenery and the famous historical sites but also have good impressions on the gentleness, warmth, sincerity and hospitality of Vietnamese people.

 

Expo Opening Ceremony is the opening activity for a series of special and attractive activities and events.

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