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INDONESIA BRINGS AGGRESSIVE BUSINESS APPROACH STRATEGIES TO ITE 2016

HCMC Department of Tourism - All the big players of Southeast Asia are looking forward to the ITE 2016 at Ho Chi Minh City with eager anticipation. A record number of buyers are expected to attend the event, which is one of the most notable travel expos for the region. ITE HCMC Show Daily spoke to Mrs. Rizki Handayani, Director of Promotion for Southeast Asia and Minister of Tourism of the Republic of Indonesia, to learn more about the ‘business approach’ strategies of Indonesia to lead the success of National Tourism Policy.

 

 

 

     Up to the 2nd of March in 2016, Indonesia has had ‘visa free arrival’ for 169 countries, revoked the Clearance Approval for Indonesia Territory (CAIT) and cabotage regulation for cruise ships in five major ports including Belawan – Medan (the North of Sumatra) Tanjung Priok – Jakarta; Tanjung Perak – Surabaya (the East of Java) Benoa - Bali and Soekarno-Hatta, Makassar (the South of Sulawesi.)

 

     “Our marketing development strategy has a multi-dimensional approach.”, stated Mrs. Handayani. This approach uses DOT (Destination-Origin-Timeline) to market strategy; BAS (Branding-Advertising-Selling) to promote strategy; POSE (Paid-Owned-Social-Endorser) for media strategy and POP (Pre-On-Post) for promotion time strategy.

 

 

     While confirming that the focus is neither on outbound tourism nor on the LGBT market, Mrs. Handayani said that they will attract western tourists coming back to Indonesia by destinations far from Bali such as Banyuwangi in the East of Java, Toraja in the South of Sulawesi, Labuan Bajo in the East of Nusa Tenggara and Lombok in the West of Nusa Tenggara.

 

    Speaking on objectives at the ITE HCMC 2016 HCMC, she said that the Ministry of Tourism in Indonesia plans to introduce Indonesia to more prospective buyers and to tell the Vietnamese that the country has many interesting destinations to visit.

 

 

     Regarding western tourists, Indonesia seems fairly aggressive. “For us, the western target market is everyone who comes straight out of Europe, America, Australia, Asia and Africa continents, as also expatriates living in the ASEAN countries,” Mrs. Handayani affirmed. “We are focused on B2B and B2C exhibitions, sales missions, and familiarization trips for the media community and bloggers.”

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